Troy and I read an article for these Think Organic bar. I'm not sure what to call it - the packages says "raw fruit and nut snack bar for true vitality." I guess you really can't boil that down to a slogan, huh. Mine was Cranberry Apple and it was actually very good if not entirely disgusting looking.
The article we read was in Brand Week and was focused on their marketing and branding campaign. The spent a lot of time and maybe some loot trying to find packaging that was eye appealing and non-traditional.
It certainly is different that most packaging that I've seen in the organic section at the market. The redesign is getting them all sorts of buzz, enough so that even Troy had to check it out in person.
Speaking of in person, here is a close up of the bar.
It looks like someone "momma bird-ed" it into a wrapper. But then you realize that it is 100% raw and everything listed as an ingredient is natural and organic: dates, cashes, apples, cranberries, walnuts, almonds and some sea salt. That is impressive really.
Here is my thought stream after the first bite, "Um, no… What is the big deal… wait… maybe… no… hmm… yes… where is that damn bar… gnosh, gnosh, gnosh… I'm finished - I need another."
Then I fiended for one for the remainder of the day, leading me to believe the secret ingredient was crack. I guess it's worth the price.
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